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COMMUNITY RELATIONS: An Integral Part of Your Overall Marketing Plan Community Relations is a broad term that can encompass anything from donations of product, time and services to employee volunteer groups to executive participation in local charity boards and chambers. A good community relations program examines the needs of the community and tries to fill that need by utilizing the company's strengths. Community Relations is often hard to quantify and is easily put off for another day while a company focuses on more pressing and deadline-driven tasks. Unfortunately, when the need arises for a solid community relations program, it is often too late. Lawsuits, racial discrimination problems and tax issues can all creep up when no one is paying attention and cause long-term damage before a company is able to act. Susan Jacobs, Inc. has been creating solid, long-term community relations programs for the past 24 years. We not only know how to analyze a community and seek out its needs, but look internally at a company and help match its skills to the community. A good community relations program should encompass networking, community outreach and media relations to ensure that each piece of the puzzle is there and fits into the big picture. Coca-Cola Enterprises is a great example of an active corporate community partner. It has been consistently involved in a variety of ways in the communities where its bottlers are located. Examples include employee-led volunteer groups; donations of time, money and product and support through local sponsorships. Coca-Cola understands the value and importance of contributing to the community where its employees work and live. Coca-Cola has struggled in recent years with public opinion in the face of racial discrimination lawsuits and an increase in public awareness of the obesity issue in children, spotlighting soda in schools as a culprit. The solid community relations program, which Susan Jacobs, Inc. helped create, has deflected this criticism by providing balance to any negative publicity before it occurs. Susan Jacobs, Inc. has the experience, drive and dedication to create a long-term community relations program while working within your budget. Our success in this important arena can be of great benefit to not only your company, but also the communities it serves. -------------------- FOR ADDITIONAL INFORMATION, PLEASE CONTACT: Susan Jacobs, President (214) 965-9991 ext. 202
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Coca-Cola/Albertsons Half Million Book Donation |
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