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Entertainment
-------------------- Buena Vista Pictures/Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures The Agency is responsible for regional publicity and promotion, including all media and consumer tie-ins, of all new motion picture releases produced by Walt Disney Pictures, Touchstone Pictures, and Hollywood Pictures. This is the seventeenth year the Agency has represented this fine client. Buena Vista Home Entertainment/Walt Disney Home Entertainment, Hollywood Home Entertainment, Touchstone Home Entertainment, Miramax Home Entertainment, Dimension Home Entertainment The Agency executes regional publicity and promotional activities for video and DVD releases of the Buena Vista Home Entertainment companies. The Agency was retained to represent BVHE in 2001, their first year of regional marketing efforts. Dallas Downtown Improvement District Susan Jacobs, Inc.was recently retained to promote and publicize the Dallas Downtown Improvement District's "Out to Lunch Concert Series". The Downtown Improvement District provides free concerts every Friday in May, June, September and October during lunchtime to people working in downtown Dallas. Responsibilities include developing and executing an overall public relations and marketing plan and working to secure media partners and sponsors. SPORTS AND RECREATION <back to top> Dallas Park and Recreation Department Experienced in working with the City of Dallas on behalf of clients, Susan Jacobs, Inc. is currently retained annually by the Dallas Park and Recreation Department to assist in highlighting activities during "July is National Recreation and Park Month." The project includes advertising, promotion and publicity. Susan Jacobs, Inc. has also been retained to execute marketing activities for all five city golf courses. The Agency also designs collateral materials and places advertising on behalf of the City of Dallas Golf Department. In addition to ongoing work for the city, special projects include an awareness campaign for Fair Park in Dallas and consultation for the Mentor Program for City of Dallas Junior Tennis Program. PRODUCT MARKETING <back to top> Coca-Cola Bottling Company of North Texas/ Coca-Cola Enterprises/Coca-Cola North America The Agency represents various divisions of Coca-Cola
Enterprises that include the Coca-Cola Enterprises
bottlers located in Texas, New Mexico, Arizona, Denver,
Los Angeles and other markets throughout the U.S.
Activities include:
Ongoing public relations and public affairs activities are continuously implemented by the Agency on behalf of Coca-Cola Enterprises. As the need arises, the Agency assists Coca-Cola in Crisis Communication and Litigation Public Relations. The Agency also designs and produces collateral materials and regional advertising for several divisions of the company. Jackson-Shaw Company The Agency is retained to represent this unique real estate company in the area of corporate public relations. Jackson-Shaw provides innovative real estate solutions with creative products and a uniquely focused national strategy. Susan Jacobs, Inc. is executing a corporate relations program that includes creating business story opportunities in various US markets. The Agency executed the ground-breaking project for Renaissance Las Vegas hotel. The Agency also executed activities for the grand opening of the hotel in early 2005. In addition, the Agency is developing a community relations program in Las Vegas for Jackson-Shaw Company in association with what is now known as the Jackson-Shaw Kids Cafe. Susan Jacobs, Inc. has also drafted guidelines for corporate community support projects in other regions of the United States. RETAIL MARKETING <back to top> Sceneit Squabble The Agency is working with Screenlife Games to launch the newest Sceneit game in DFW. The project involves media relations including a publicity tour, broadcast media placement and promotions.
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